Nordstrom has been taking steps toward better inclusiveness — “for everybody and every body” — with partnerships such as Tess Holliday’s campaign with Alpine Butterfly. Now, in addition to more options, the retail store wants to make sure more of its locations offers these options. Get this, Nordstrom will be bringing its extended sizing expansion to 30 stores!
The retail giant will be housing 100 brands with extended sizes for the inbetweenies with more 14’s, 16’s and 18’s. The extended sizing will span across denim, dresses, swimwear, activewear and lingerie. While bridging this gap, there is more that is to come from Nordstrom…
“The industry really needed a retailer to be the voice of customers and ask for more sizes,” said Tricia Smith, Nordstrom executive vice president and general merchandise manager for women’s apparel. “It’s been hard work and we’re making progress. We’re thrilled more and more brands are extending their offerings to this population of stylish women who were previously missed. We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers.”
Participating brands include Nike, Adidas and Beyond Yoga, who added size XXL, Paige, Frame and MOTHER added size 34, Rebecca Taylor, Theory and ALC added sizes 14 and 16 and Nordstrom private-label brands Halogen, Zella and Nordstrom Signature now come in sizes XXS-XXL and 0-18.
“Style and fashion apply to everyone. We don’t view being size inclusive any differently that the need to be more inclusive across the board—whether it’s ethnicity, size or body type,” Smith added. “In our opinion, petite and plus sizes shouldn’t be considered special categories. They’re just sizes.”
And Nordstrom isn’t done! In celebration of its Anniversary Sale, beginning July 20, it will be extending sizes even further, with several of its private label brands going up to size 24. Its European brand partners will be expanding its size range, as well. Plus, size-inclusive mannequins have been created exclusively for Nordstrom.
Interested in learning which locations will offer extended sizes? Well, you’re in luck!
Look out for new signs indicating the available extended sizing at the following locations:
- Alderwood, Lynwood, WA
- Brea Mall, Brea, CA
- Burlington Mall, Burlington, MA
- Westfield Century City, Los Angeles, CA
- The Village at Corte Madera, Corte Madera, CA
- Del Amo Fashion Center, Torrance, CA
- Downtown Portland, Portland, OR
- Downtown Seattle, Seattle, WA
- King of Prussia Mall, King of Prussia, PA
- Los Cerritos Center, Cerritos, CA
- Mall of America, Bloomington, MN
- Michigan Avenue, Chicago, IL
- Westfield Montgomery, Bethesda, MD
- Natick Mall, Natick MA
- Northpark Center, Dallas, TX
- Oakbrook Center, Oakbrook, IL
- Westfield Old Orchard, Skokie, IL
- Pentagon City Mall, Arlington, VA
- Perimeter Mall, Atlanta, GA
- Philipps Plaza, Atlanta, GA
- Roosevelt Field, Garden City, NY
- The Mall at Short Hills, Short Hills, NJ
- Somerset Collection, Troy, MI
- Stonebriar Centre, Frisco, TX
- Tacoma Mall, Tacoma WA
- Twelve Oaks Mall, Novi, MI
- Tysons Corner Center, McLean, VA
- Broadway Plaza, Walnut Creek, CA
- Washington Square, Tigard, OR
- The Westchester, White Plains, NY
I wonder if this will also translate online, too?
Will it be easier to find which brands cater to this extension and challenge by Nordstrom for their brands to include more sizes? The plus size consumer has challenged Nordstrom and other retailers to do more and to do etter… and well- they have been making it happen. Just yesterday, we shared news of Target’s new plan to double the footprint of plus size options in store and now this?
Okay… Okay. We see you!
You can learn more and shop at Nordstrom.com
While this move is curious, there is still much room for improvement here; for the full plus size range up through at least a size 26 to be represented. These are cool baby steps, but more has to be done here and more has to be pushed for true inclusivity.
I do hope that this inclusion is also reflected in their advertisements, campaigns, lookbooks, and that the same level of attention is paid to BOTH the straight size/inbetweenie and the plus size consumer.
But in the meantime, what do you think about Nordstrom’s new initiative? How do you think that Nordstrom can further achieve full inclusiveness?
Let’s talk about it…